Crypto.com downsizes some sports partnership deals amid market downturn: Report
Tennis star Naomi Osaka becomes ambassador for crypto exchange FTX
Naomi Osaka, once one of the highest-ranked tennis players in the world, has become the latest figure in sports and entertainment to endorse crypto exchange FTX. In a Monday announcement, FTX said Osaka will be taking an equity stake in the exchange as well as receiving an undisclosed amount of cryptocurrency as compensation for her […]
Motorcycle expert turns passion project into sports analytics platform on blockchain
Skill sets gained from working on trading strategies, technology, data science and a personal passion for motorcycle racing made Scott Robinson launch a sports analytics platform. With a bit of blockchain added to the mix, the founder of Apex146 found new ways to proceed in the sports analytics business. Starting as a passion project, Robinson […]
Year of sponsorships: Celebrities who embraced crypto in 2021
Though the crypto space has seemingly moved beyond the endorsements many minor celebrities bestowed on token projects during the 2018 initial coin offering boom, its growing popularity and acceptance now has professional sports players, Hollywood elites and politicians backing major companies dealing with digital assets. In June 2021, Kim Kardashian promoted EthereumMax (EMAX) via an […]
Crypto exchanges aim for home run at Super Bowl 2022
Crypto exchange platforms Crypto.com and FTX will run advertising commercials at the Super Bowl LVI 2022 on Feb. 13. Both exchanges have been working tirelessly to establish their brands and penetrate the United States market. Super Bowl advertisements are known to be very costly, with rates going above $5 million for just 30 seconds. Some […]
Crypto. com partners with Los Angeles' Angel City Football Club
Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club. In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase awareness and access to crypto, blockchain, and Web 3.0 […]
Crypto exchange FTX US partners with four Washington, DC sports teams
The company behind four major Washington, D.C.-based professional sports teams has announced FTX US will be its official crypto exchange and nonfungible token partner. In a Monday announcement, Monumental Sports and Entertainment, or MSE, said FTX US would be the official crypto partner of the Washington Capitals hockey team, the Washington Wizards men’s basketball team, […]