Thinking about ending terms with a client to focus in e-commerce

Hey everyone, I’m not sure if this is the best sub for this, but I figured I could hear from those who experienced the same path..

So right now, I am in the recruiting field with a mid-sized tech company, and to be honest, the pay is good, the culture is decent, and the work is challenging but manageable. Not perfect but pretty good. With that said, I am launching a product and it has always been a dream/goal of mines to go the full entrepreneur route. I have been waking up early these days to focus on my consulting gig and then focus on the e-commerce in the afternoon/night. However, I am slowly getting burnt out. For example, I’ve been filming content for tiktok and I find videos look better with natural/sunlight but my hours are super limited because the sun sets early, and then by the time I have dinner, edit videos, post, work on site, it’s bedtime and the cycle repeats.

I am finding myself less engaged with my recruiting role and my mind is constantly racing about the e-commerce. I am thinking of ending contract with the tech company. Part of me really thinks I need to give 100% of my time to building this brand, but a part of me is worried if it’s just my wishful thinking? With layoff news every single day and especially in my field, it’s an extremely tough market for recruiters at the moment. I don’t think I would be able to find a similar role anytime soon if I were to leave.

I’ve been going back and forth the past week. I know what I’m feeling is normal but would love to hear from others.

Also slightly off topic, but has anyone used or would recommend working with a digital agency? I follow a few on instagram that seems to collab with small businesses/start ups. However, I hear that content that you(the creator) creates and puts out will be more successful because it seems more organic than agency produced content? But I am so NOT good at making content 😕 Making the tiktok videos has been so time-consuming and stressful.