Is the offer/pricing influencing my add-to-cart, initiate purchase and conversion rate?

Are we connected on Twitter or Instagram? Follow @JulioMedina

Hi, I would love some feedback/review on how I can improve my new store.

I recently started a small kitchenware e-commerce business and I’m looking to improve the conversion rate. Here’s my store link:

I have tried multiple ways to improve the offer and pricing. Currently, with the current pricing, free shipping + 2nd item 50% off is really the best I can do without harming my margin (otherwise the CAC will eat into my cost).

Most people will land from the Facebook/Instagram ad onto this page and it’s the bestseller so far (that I can still get some contribution margin after CAC)

And here’s what the numbers look like:

6.6% add-to-cart rate

5.35% initiate purchase rate

1.26% purchase rate

I would love to have some feedback on how I can do things differently.

Is it the site optimisation that’s causing the problem? (i.e. copy, layout, design, navigation, etc)

Or do I need a better offer?

Any feedback would be greatly appreciated. Thanks!

submitted by /u/Peach-Prize
[link] [comments]

Julio Medina

Julio Medina

Just some guy on the interwebs. I'm interested in all facets of internet marketing and technology.

Anything you want to say? Leave your thoughts or comments below...

Get My Emails...

Keep In Touch